This weekend I will finally be coming to hang out in Sydney! Its been almost 2 years since the last time I was in town, and that was literally for 48 hours, so I’m pretty excited to say the least.
I’m proud to announce that EVENING FOREVER will be sharing a booth and helping out my long time friend and amazing tattooist LAYLA KNIGHT.
The convention will be at the Sydney Showground – Sydney Olympic Park, from Saturday 6th to Monday the 8th of March. The gates will be open 12pm – 10pm Saturday and Sunday, and 11am – 7pm on Monday.
In typical EVENING fashion I will have a special edition tee available at the event, as well as 2 other tees available for sale that are yet to be released online. I will also have stickers and some accessories for sale, as well as a special edition poster I made exclusively for this occasion.
Its going to be a super busy weekend, as event organisers are expecting a ridiculous amount of people through the gates, so please, if you want to get tattooed by LAYLA or grab an awesome new tee from EVENING get out to the event early and make sure that you don’t miss out! Also, please bring cash, as we wont have any eftpos facilities with us.
I look forward to catching up, meeting, and hanging out with all of you guys living south of the border!
What's the point of EVENING going to SOUNDWAVE this year?
That's the question I asked myself when Paul (KILL THE MUSIC) and I first started talking about us possibly sharing a booth at Soundwave about 6 months ago. I came up with 2 answers...
1. It gives me a platform to meet and greet alot of you guys who support me and EVENING, and gives me a chance to actually hang out, chat and show my sincere thanks for your on-going support.
2. It allows me to reach out and attempt to attract the attention of new people / customers alike, who will hopefully understand and like what EVENING as a company is all about. This will hopefully give me the ability to further create a brand image, grow the brand, and continue to create bigger and better products for us all to enjoy.
With these 2 things in mind, I became excited at the thought of being able to see some of the worlds best bands all in one place, while also being able to use this event as point for both new and old customers to hang out, meet up and catch up, in an environment that we are all stoked on!
To celebrate EVENING's presence at Soundwave, I'm excited to announce that EVENING will be releasing 3 new tees on the day (one in 2 colour ways), as well as releasing a tee specifically for the girls, while also releasing my FIRST EVER range of accessories!
These are all special edition Soundwave releases and will no doubt sell quickly on the day. I can almost hear your next question - why would I buy a shirt first thing, as I will have to carry it around with me all day?? Well don't you worry about that, as one of the accessories being released will take care of your new tee, as well as anything else you buy on the day and are forced to 'carry' around... ;)
The new tees will be priced at $30 and $40 dollars and are limited to only 60 units (keep in mind there is 30,000 people going!). The accessories will also be collectors items never to be released again and will be priced at $5 and $10 each, or $10 for both if you pick up a new tee as well.
There will be stickers and giveaways on the day, as well as other EVENING goodies and giveaways for anyone who shows their support and wears an EVENING tee to Soundwave or buys one of the new ones!
Please do me a favour and help me spread the word about EVENING vs KILL THE MUSIC booth, and about the products and surprises that will be available on the day!
Oh, and I couldn't write this blog without giving you a sample or 2 of what to expect on Saturday...
And just a reminder - new tees will be priced at $30 and $40 dollars and are limited to only 60 units (keep in mind there is 30,000 people going!) and accessories will be priced at $5 and $10 each, or $10 for both if you pick up a new tee as well.
Look forward to catching up, meeting up and hanging out on the day! Any questions hit me up HERE or check the event out HERE
Its with pleasure that I am able to announce that EVENING will be at this years SOUNDWAVE FESTIVAL!!
EVENING will be sharing a booth at the festival this year, with my good friends from KILL THE MUSIC, a fellow indepdant brand, record and clothing store from Brisbane. We decided to team up and help each other out, showing support for one another and taking away the financial pressure on small brands wanting to be at an event like this.
I am really looking forward to this event, as it is not only an awesome day out, with amazing bands, but it will allow me to meet and spend time with alot of you who read this blog and support EVENING and give a chance to push the brand to a new level and also release a long awaited new product... or FOUR!!
We wont be hard to miss as we will be in the market stall section of the festival, in a nice big black tent!
For anymore information hit me up HERE or follow me on TWITTER for prizes and giveaway's on the day!
EVENING FOREVER will be back once again at THE VILLAGE MARKETS.. once again.?? As strange as that may sound, it actually makes sense, as last week the markets were cancelled due to the crazy weather that we had.
So I'm pleased to announce that I will be back down at the markets tomorrow morning, and once again I would like to extend an invitation to everyone to come along on Sunday the 14th of Feb and check out the POP-UP SHOP, and too sweeten the deal, we are having a HUGE sale!
New tees will be available, as well as stickers, rashies, other goodies. There will also be EVENING tees you have never seen before on sale from $2!!!!
So please come down and hang out - best to get there early so you dont miss out!! The markets start at 8am and wrap up at 1pm!
They are held at Burleigh Heads State Primary School - Lower Gold Coast Highway, Burleigh Heads 4220 - in the school oval.
Im the first to admit that I have been a little slack on the website of late, but trust me, I have been far from lazy! At the moment I am working 2 jobs at 60+ hours a week. Im trying to save up some money so that I can step things up for EVENING this winter, and I have also needed money so that I could buy my market tent, tables, as well as new stock and stickers, so that I can continue to run a 'POP-UP' shop once a month, and attempt to grow the company.
But to prove to you that I have been working, I am pleased to be able to announce that EVENING will have a booth at this years SOUNDWAVE festival on Satruday the 20th of February at the RNA showgrounds in Brisbane. I will be releasing 2 new tees on the day, as well as releasing my first ever batch of 'accessories', so my advice is start saving your pennies! I wont say too much just yet, but all I will say is that all your newly bought EVENING gear wont be too hard to 'carry' around at SOUNDWAVE ;)
Im also proud to announce that EVENING will also be present at this years SYDNEY TATTOO CONVENTION in early March! Again I wont say too much, as more information will be coming soon, but I do look forward to hopefully being able to catch up with all of you 'mexicans' that live down south - no excuses!
In further news, last weekends THE VILLAGE MARKETS was cancelled due to bad weather, however they have rescheduled for this Sunday the 14th of February, at the usual time, at the usual spot. Im sorry for the inconvienience, but dont worry as the same deal (sale) applies to this weekend!!
I will be doing individual updates for each event coming up over the next couple of days, so please keep checking back, but in the meantime I will leave you with a couple of videos that have made me laugh over the last week...
EVENING is attending another VILLAGE MARKETS on Sunday the 7th of February.
I would like to extend an invitation to everyone to come along on Sunday the 7th of Feb and check out the POP-UP SHOP, and too sweeten the deal, we are having a HUGE sale!
New tees will be available, as well as stickers, rashies, other goodies. There will also be EVENING tees you have never seen before on sale from $2!!!!
So please come down and hang out - best to get there early so you dont miss out!! The markets start at 8am and wrap up at 1pm!
They are held at Burleigh Heads State Primary School - Lower Gold Coast Highway, Burleigh Heads 4220 - in the school oval.
For more information hit us up HERE or join the facebook event HERE
As most of you already know... I spent Christmas at my parents place on the Sunshine Coast, doing the usual stuff, getting spoilt by Mum, surfing, stand up paddle boarding, watching movies and catching up with friends and family.
This year however, my time at Mum and Dad's was a little bit different than usual as I was able to entertain and hang out with some really good friends of mine who are practically family to me, my good friend Dan and his better half April who were up in Queensland on holidays, all the way from the big smoke of Sydney City.
Dan is better known by his alias of 1OVAKYND to which he haunts twitter but better yet takes amazing photographs! I have been friends with these 2 for years, and it was nice to introduce them to my parentals so that faces could be put to names, but also show them around where I grew up, giving them a bit of an idea why I am maybe the way I am? We shopped for unusual gifts, hit up shopping malls and cinemas, sussed dodgy retailers, surf checked and showed them where locals go. I kinda wished the holidays werent on, so then we would not have had to deal with the crowds, but then again, we would all be working our million or so jobs and hobbies!!
Its about now that I have to make mention that they definitely arrived in a limo of sorts... just a really small limo... let me introduce you to Dan and April and their tiny chariot!
MR BEAN..?
We had been meaning to shoot my new gear for a while now, but kept putting it off to hang out, and talk about anything and everything, drink coffee and those 'red devils'... but after leaving the cinema on a rainy Sunday afternoon, we realised we only had a couple of hours to shoot it as they were leaving the next day...
We quickly loaded my van with all the gear and headed off down to my local beach. The weather was terrible and surf was messy... but in usual EVENING fashion this was perfect for my style and better for Dan to mess around with the photos a little and emphasize the clouds in the background.
As we were setting up Dan and I was super busy when everything went quiet... only to notice that April came back to us saying 'careful over there', to which we notice she was completely wet from head to toe and had been hit by a wave... it was one of the funniest things we had ever seen and one of those 'you probs had to be there moments' but either way men... take note on how to make a woman be quiet... send em to the edge of a rock shelf ;)
Heres the final products of the NEW EVENING FOREVER RASHIE photoshoot... hope you dig... as I know we are really stoked with how they have come out!
SURF'S UP!
April was telling me how she calls Dan, her PTB - otherwise known as her PART TIME BOYFRIEND. Between his work, photography, computer, iphone, apps and twitter, she doesnt really get to see that much of him when he isnt working on his monitor tan! I dont think I would be much different so we decided to stick to what we do best and shoot some photos with us on our phones... me in sitting in the back of my car to which you will often find me sifting through stock and just hiding from the sun and the real world! Dan doesnt stress too much, so I shot him 'casually' leaning on the front of my car, then shot him messing with my mums christmas lights out the front of their house... dont tell her we messed with her lights but ;)
Heres the final products of the NEW LAYLA TEE and NEW EF TEE photoshoot... I feel they fit both Dan and my personalities perfectly... they are also pretty awesome photos!!
PTB!
The new products are up on the online store SHOP.EVENINGFOREVER.COM so dont waste any time and go check them out now!! There is only a super limited amount of the rashies in stock as they were rather expensive to produce - but I'm proud to say that they are still cheaper then any surf shop!!
I would like to take this moment to thank Dan for taking the photos for me.. Go check out more of Dan's work at his website www.1ovakynd.com or click HERE
I hope everyone had an awesome christmas and new years! I hope that you all got spoilt rotten and had a relaxing and fun time with family, friends and loved ones!
I would like to take this opportunity to thank everyone who supports EVENING in any way shape and form... the last few years have been trying to say the least, but I never for a minute thought I would be this excited to be back at 'it' - trying to make a difference in people's wardrobes and setting new standards in customer service and appreciation! Your support has been over-whelming and I hope to continue working towards complete 'awesome-ness' in 2010!!
While I had a break for a couple weeks over christmas and new years, I took the chance to re-connect with some old friends and customers, surf, eat ridiculous amounts of food, drank way too much soft drink and coffee, spent time with my family and friends and I also took the liberty to shoot some photos with my good friend DAN - for my 2 new tees and rashie (for those kids who love to surf but hate the sun!!) which will be released over the next coming days!
These products will also be available at THE VILLAGE MARKETS which are on this Sunday the 3rd of January! The POP-UP shop was such a success last time, Im coming back for another round!!
The markets start at 8am and wrap up at 1pm - They are held at Burleigh Heads State Primary School - Lower Gold Coast Highway, Burleigh Heads 4220 - in the school oval. I'm excited to be a part of this again, meet new people, catch up with old friends, as well as chat to everyone who supports EVENING, so please, if your reading this, come along, have a chat, check out the new shirts, stickers and rashies, and bring your friends... there will be something for everyone!
I hope to see you all down there on Sunday.. or at least see your name pop up in my inbox saying hello accompanied with a decent reason why you cant make it out on Sunday!
Click HERE to send me any questions, comments or excuses..! :)
So 2 weeks ago EVENING for the first time ever set up our first ever 'POP-UP SHOP' in down town Burleigh Heads, taking part in THE VILLAGE MARKETS!
To be honest - I was super nervous as I have never really done anything quite like this before! Sure I have set up EVENING for sale at concerts and local shows while on tour with bands, but the people going to those shows are A. guaranteed to turn up, and B. are my customers and target market. To set up in the middle of the Gold Coast, in the middle of a primary school oval, in the middle of a Sunday morning, and hope for the best... that is a totally different kettle of fish and I didn't quite know what to expect...
It was a hustle of a week leading up to the event... I spent countless hours creating what I thought to be a super awesome POP-UP SHOP on the strictest of budgets. I hand painted all my coat hangers with little branded EVENING bats, I hand made 50 bags to put sold shirts in, not to mention sweating the delivery company for my brand new, black gazebo, as well as counting stock, setting up sales sheets, buying give aways, organising 2 new tees to be released on the day, buying tables and chairs, arranging decorations, and most importantly - marketing the event to everyone I knew... Its safe to say, on top of working full time I didn't sleep much the week leading up to the Village Markets.
Im pleased to announce that for EVENING the event was a complete success!! So many people waking past stopped to look at our POP-UP SHOP, taking closer looks at our old promo photos, checking out all the stuff hanging up, chatting about current fashion and the death of brands that care for their customers, taking a mint, buying a chuppa-chup, having a water, buying tees, stealing stickers, and creating a ruckus in an otherwise quite sterile environment! I saw alot of old friends and long time supporters, plus met alot of new faces! There were alot of people buying EVENING for the first time, that to me in itself means the day was a success, and I hope to see them all back again soon!!
People turned up, who just walked down the street, some drove half an hour, and some people drove over 2 hours to come pick up a new tee and sticker... one kid also caught 2 trains and a bus to come, travelling over 2 hours on public transport just to be the first person to get one of the new tees - thanks Hayden!!
It was such a success that EVENING will be there at the Village Markets again on the 3rd of January 2010 to bring in the new year! I hope to see some more familiar faces and meet even more new people!! Thanks for the ongoing support - below is some photos of the day for any of you who might be interested!
Thanks for the support... Death to majors... EVENING FOREVER..!
I missed out on taking photos of alot of people that came as I got caught up talking to so many people... so for those I missed im sorry, and I guess you will have to come back on January 3rd to get your photo taken!
A huge thank you must also be made to ELLA and ADAM, who without their help and support, the POP-UP SHOP would never have had been able to happen or run as smoothly as it did - so THANK YOU!!
I finally think its about time that I introduce my little side project to the masses.. and by masses I mean anyone who can be bothered getting out of bed early on a sunday morning.. So I'm proud to announce that EVENING made the cut and has been accepted to attend THE VILLAGE MARKETS.
THE VILLAGE MARKETS is situated perfectly centered on the Gold Coast, in beautiful Burleigh Heads, and is unlike any other market in the area, focusing purely on fashion, designers and anyone doing something slightly different. THE VILLAGE MARKETS are a unique, open air fashion, art and designer market, A creative hub of emerging fashion designers, artists and collectors of vintage fashion & accessories, a market committed to supporting young and emerging designers, artists and artisans.
To celebrate making the grade and being accepted, I'm not only going to try and have the coolest stall there, but I'm also going to be releasing TWO (2) NEW TEES and a whole bunch of LIMITED EDITION STICKERS on the day!! I will also have all of EVENING'S catalogue for sale, plus samples, and shirts never released for sale! As well as show bags, and giveaways for everyone who comes to visit..!!
For everyone who can't make it due to being interstate or just lazy.. don't stress the NEW SHIRTS and STICKER PACKS will be available online on Monday 7th of December!!
The markets start at 8am and wrap up at 1pm - They are held at Burleigh Heads State Primary School - Lower Gold Coast Highway, Burleigh Heads 4220 - in the school oval. I'm excited to meet new people, catch up with old friends, as well as chat to everyone who supports EVENING, so please, if your reading this, come along, have a chat, check out the new shirts, and bring your friends... there will be something for everyone!
